China Event Promotion Plan Template
Use a China event promotion plan template to define the attendance outcome, audience promise, registration funnel, channel cadence, partner handoffs, follow-up, and contingencies.
- VERSION
- 2.0.0
- UPDATED
- 2026-08-01
- LICENSE
- MIT
- FILES
- 04
npx skills add fffffrost/market-skills --skill event-promotion-planPlan the attendance journey, not a pile of posts.
Event promotion has at least four jobs: earn attention, make the value clear, reduce registration friction, and convert registration into attendance and follow-up. Build the cadence around those decisions and give channels, partners, sales, and operations explicit handoffs.
Set the attendance contract
Define the event type, business objective, qualified audience, baseline, registration and attendance targets, date, and capacity.
Who counts as a valuable attendee, and why?Write the audience promise
Connect the audience problem to a concrete takeaway, credible speaker proof, agenda, and reason to act now.
What will the attendee be able to do or decide afterward?Map registration to attendance
Document landing, form, confirmation, calendar, reminders, access, check-in, questions, and follow-up states.
Where can intent disappear before the event begins?Build the message sequence
Plan announce, explain, prove, remind, last-call, live, replay, and follow-up messages with source-ready assets.
What new reason does each touchpoint add?Assign channels and partners
Give WeChat, communities, email, sales, speakers, partners, paid media, and event platforms distinct jobs and owners.
Who publishes, responds, escalates, and hands off each signal?Prepare measurement and contingencies
Track qualified registrations, show rate, engagement, follow-up, and capacity while planning cancellation, platform, speaker, and compliance responses.
Which signal changes the cadence or operating plan?CHINA EVENT PROMOTION PLAN TEMPLATE
EVENT CONTRACT
Event / format / date:
Business objective:
Qualified audience definition:
Registration target:
Attendance / show-rate target:
Capacity / budget:
AUDIENCE PROMISE
Problem or trigger:
Concrete takeaway:
Speaker / proof:
Agenda:
Reason to act now:
FUNNEL MAP
Discovery > landing > form > confirmation > calendar > reminder > access > attendance > follow-up
Owner and acceptance check for each stage:
PROMOTION CADENCE
Date | Message job | Audience | Channel | Asset / CTA | Owner | Status
CHANNEL AND PARTNER ROLES
WeChat / community:
Email / CRM:
Sales:
Speakers / partners:
Paid / event platform:
MEASUREMENT
Qualified registration:
Show rate:
Engagement:
Follow-up action:
Data owner / review cadence:
CONTINGENCIES
Capacity reached:
Speaker change:
Platform failure:
Compliance / claim issue:
Cancellation / postponement:
Escalation owner:Four jobs that make promotion operational.
The sequence is illustrative. Current platform rules, audience consent, event access, and performance baselines must be verified for each launch.
Describe the decision or practical capability the attendee gains, not only the topic and speaker names.
Design confirmation, calendar, reminders, access, and on-the-day support as part of promotion.
Give speakers, sales, and partners approved copy, assets, links, timing, and an escalation owner.
Route attendance, questions, no-shows, and replay interest into distinct next actions.
- Event objective
- Date and location
- China audience
- Available channels and owners
- Promotion cadence
- Asset calendar
- Ownership matrix
- Contingency plan
Know where the workflow must stop.
- Does not configure registration systems calendars or platform accounts
- Cannot build a reliable cadence before date audience and resources are set
- Cannot promise registration attendance or pipeline outcomes
These conditions distort the result.
- The plan copies a global cadence without local holidays channels or approvals
- Channel actions are listed without qualification and handoff logic
- Asset production review and partner lead times are ignored
How the skill works
- 01Establish the China event baseline
- 02Define the audience promise and funnel
- 03Plan backwards around local dates
- 04Assign channel and partner roles
- 05Build the asset owner matrix
- 06Prepare contingencies and follow-up
Inspect the source before installing.
Instructions, templates, compatibility, and dependencies remain in one open directory.
- ├─SKILL.md
- ├─agents/openai.yaml
- ├─listing.yaml
- ├─references/event-plan-template.md