China Market Positioning Template
Use a China market positioning template to choose the local buyer, category, alternative, promise, and proof before turning global strategy into campaign language.
- VERSION
- 2.0.0
- UPDATED
- 2026-08-01
- LICENSE
- MIT
- FILES
- 04
npx skills add fffffrost/market-skills --skill positioning-proposalChoose the local buyer, alternative, promise, and proof.
Positioning for China is a market choice, not a translation exercise. Start with evidence about a specific buyer and the alternatives already in their decision set, then make one defensible promise that content, sales, and campaigns can repeat.
Separate fact from assumption
Inventory verified buyer, category, channel, competitor, and product evidence with dates and sources.
Which parts of the brief are known, inferred, or still unknown?Choose one priority buyer
Name the role, context, desired progress, purchase friction, and decision stage that the position must serve.
Whose decision becomes easier if this position works?Define the real alternative
Include direct competitors, platform-native workarounds, internal processes, and the choice to do nothing.
What would the buyer use or keep doing instead?Pick the frame
Choose a category or reference point that gives the buyer enough context without trapping the offer in the wrong comparison.
What mental shelf should this offer occupy?Write one value promise
Connect a differentiated capability to a buyer outcome in language that can survive translation into execution.
What can we credibly promise that the alternative cannot?Attach proof and a test
Map every claim to evidence, name the owner, and define the interviews, messages, or sales signals that could disprove it.
What evidence would make us revise this position?CHINA MARKET POSITIONING TEMPLATE
DECISION CONTEXT
Business decision this positioning must support:
China market / region / category:
Evidence cutoff date:
Decision owner:
PRIORITY BUYER
Role and organization type:
Situation / trigger:
Desired progress:
Purchase friction:
Decision stage:
ALTERNATIVE SET
Direct competitor:
Platform-native or local workaround:
Internal process / status quo:
Why the buyer chooses each alternative:
CATEGORY CHOICE
Chosen frame:
Why it helps comprehension:
Wrong comparison to avoid:
POSITIONING STATEMENT
For [priority buyer]
who [situation / desired progress],
[offer] is the [category]
that [differentiated outcome]
because [proof].
PROOF LEDGER
Claim | Evidence | Source / date | Confidence | Owner
VALIDATION PLAN
Assumption most likely to fail:
Interview / message / sales test:
Success signal:
Revision trigger:
Review date:One market choice, expressed through four controlled decisions.
The example shows the decision structure only. It does not claim a current China category truth or replace buyer research.
Choose the operator who owns the problem and approval path, not a broad industry audience.
Compare against spreadsheets, agencies, platform tools, or inaction when those are the real buying alternatives.
Translate a feature into one credible change in the buyer's work without adding an unverified outcome.
Name the evidence that would strengthen, narrow, or reject the current position.
- Global positioning
- China customer evidence
- Local competitor map
- Product constraints
- Positioning statement
- Strategic routes
- Messaging hierarchy
- Validation plan
Know where the workflow must stop.
- Weak China customer evidence can only support hypotheses for testing
- Does not replace naming trademark or regulated-claims review
- Cannot make a global proof point locally credible by translation alone
These conditions distort the result.
- Global messaging is translated before the local buying context is defined
- The proposal lists benefits without choosing an audience or alternative
- A recommended route has no China-specific proof or validation plan
How the skill works
- 01Audit the global position
- 02Define the China buying context
- 03Choose audience frame promise and proof
- 04Compare no more than three routes
- 05Recommend one route
- 06Plan local validation
Inspect the source before installing.
Instructions, templates, compatibility, and dependencies remain in one open directory.
- ├─SKILL.md
- ├─agents/openai.yaml
- ├─listing.yaml
- ├─references/positioning-canvas.md