Strategy / MOD.04 / v2.0.0

China Integrated Campaign Brief Template

Use a China integrated campaign brief template to align the business objective, audience behavior, proposition, channel roles, deliverables, measurement, and approval owners.

China campaign briefMarket launchChannel strategyAgency brief

MODULE STATUS READY TO INSTALL

VERSION: 2.0.0
UPDATED: 2026-08-01
LICENSE: MIT
FILES: 04

INSTALL / integrated-campaign-briefREADY

npx skills add fffffrost/market-skills --skill integrated-campaign-brief

CHINA INTEGRATED CAMPAIGN BRIEF

Make every channel serve the same decision.

An integrated brief should coordinate choices, not collect channel requests. Define the business change and audience behavior first, then assign distinct jobs to media, content, events, sales, and partners with measurable handoffs.

01 / OUTCOME

Fix the business objective

State the decision, commercial context, baseline, target, timing, and constraint without substituting reach for impact.

What must change in the business if the campaign works?

02 / AUDIENCE

Choose the behavior

Define the priority audience, current belief or behavior, barrier, trigger, and next action.

What should this audience do differently?

03 / PROPOSITION

Set one proposition

Write the campaign promise, required proof, mandatory claims, and claims that must not be made.

Can every execution trace back to one credible proposition?

04 / CHANNELS

Assign channel roles

Give each China channel, partner, event, and sales touchpoint a job in the audience journey.

What unique work does each channel perform?

05 / HANDOFFS

Map deliverables and owners

List formats, dependencies, approvals, owners, deadlines, source files, and downstream handoffs.

Who accepts each deliverable before the next team starts?

06 / MEASURE

Define evidence and risk

Connect leading and outcome indicators to the objective; log legal, brand, platform, timing, and data risks.

Which signal changes the plan, and who owns that call?

TEMPLATE / COPY AND COMPLETEOne campaign contract for all execution teams

CHINA INTEGRATED CAMPAIGN BRIEF

BUSINESS OUTCOME
Decision / business objective:
Baseline and target:
Campaign period:
Budget / resource constraint:
Executive owner:

PRIORITY AUDIENCE
Segment and buying role:
Current belief / behavior:
Barrier:
Trigger:
Desired next action:

CAMPAIGN PROPOSITION
Single promise:
Required proof:
Mandatory language:
Prohibited / unverified claims:

CHANNEL ROLE MAP
Channel | Audience job | Asset | CTA | Owner | Handoff

DELIVERABLE PLAN
Deliverable | Source input | Approver | Due date | Acceptance check

MEASUREMENT
Business outcome indicator:
Leading behavior indicator:
Channel diagnostic:
Data source / owner:
Decision threshold:

RISKS AND APPROVALS
Legal / brand / platform risks:
Unresolved dependencies:
Approval sequence:
Go / no-go owner:
Review cadence:

SYNTHETIC BRIEF TRACE

Four ways an integrated brief prevents fragmented execution.

The example is a planning pattern, not platform or performance guidance. Live briefs need current channel rules and owned baselines.

OBJECTIVEOne measurable business change

Keep impressions and content volume as diagnostics unless they are the actual business outcome.

CHANNELDistinct roles, shared proposition

Let search answer intent, content build understanding, events create interaction, and sales continue the decision.

HANDOFFAcceptance before motion

Name who approves claims, source assets, and readiness before downstream production begins.

MEASURESignals tied to decisions

Define what triggers continuation, revision, escalation, or stop rather than collecting metrics without owners.

MINIMUM INPUT

China business objective
Local audience insight
Product evidence
Budget and timing

OUTPUT

Executive brief
Channel roles
Deliverable matrix
Measurement framework

BOUNDARY / NOT FOR THIS

Know where the workflow must stop.

Does not approve budgets media buys or agency commitments
Requires named China audiences and platform constraints before scheduling
Cannot guarantee campaign outcomes or platform distribution

FAILURE MODES

These conditions distort the result.

Global channel plans are copied without assigning China platform jobs
Communication metrics replace the underlying business behavior
Deliverables lack owners specifications approvals or tracking

Report a skill problem ↗

EXECUTION PROTOCOL

How the skill works

01Diagnose the China objective and constraints
02Define one audience behavior
03Build the proposition and local proof
04Assign distinct channel jobs
05Plan cadence and handoffs
06Define measurement and risk

PACKAGE CONTENTS

Inspect the source before installing.

Instructions, templates, compatibility, and dependencies remain in one open directory.

├─SKILL.md
├─agents/openai.yaml
├─listing.yaml
├─references/campaign-brief-template.md

View source on GitHub ↗